New company helping Maine student athletes

A new company based in Augusta is helping student athletes in Maine develop and promote their own brand.

Catching the eye of a college coach can be difficult and the CEO of Pliable says the goal is to help these students separate themselves from the competition.

"With athlete branding, we're leveraging the athlete's name, image, and likeness so they can excel in their sport during and after their playing career,” said Greg Glynn, Pliable’s CEO.

CLICK HERE for more information about Pliable.